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Think S.M.A.R.T. When Defining Business Goals for Your Next UX Project

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Clear business goals mean a precise and efficient execution. The S.M.A.R.T. Framework (Specific, Measurable, Actionable, Realistic, and Time-Based)
 can be a key to your design success. Many UX designers think their primary goal is to create a delightful user experience or a sleek design. But that shouldn’t be the main focus. Designers need to think […]

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